Going for Gold. Investigating the (Non)Sense of Increased Advertising around Major Sports Events

Research output: Contribution to conference › Abstract › Academic

41 Citations (Scopus)
Original languageEnglish
Publication statusPublished - 2014
Event2014 AMA – ECMI – EMAC Marketing & Innovation Symposium - Rotterdam School of Management, Rotterdam, Netherlands
Duration: 27-May-2014 → …

Conference

Conference2014 AMA – ECMI – EMAC Marketing & Innovation Symposium
Country/TerritoryNetherlands
CityRotterdam
Period27/05/2014 → …

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  • 1 Academic presentation

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