Going for Gold. Investigating the (Non)Sense of Increased Advertising around Major Sports Events

Maarten Gijsenberg

Marketing

Research output: Contribution to conference › Abstract › Academic

30 Citations (Scopus)

1 Academic event

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2014 AMA – ECMI – EMAC Marketing & Innovation Symposium
Maarten Gijsenberg (Speaker)
May-2014
Activity: Talk and presentation › Academic presentation › Academic