Going for Gold. Investigating the (Non)Sense of Increased Advertising around Major Sports Events

Research output: Contribution to conferenceAbstractAcademic

Original languageEnglish
Publication statusPublished - 2012
Event34th ISMS Marketing Science Conference - Boston, United States
Duration: 7-Jun-20129-Jun-2012

Conference

Conference34th ISMS Marketing Science Conference
Country/TerritoryUnited States
CityBoston
Period07/06/201209/06/2012

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