GROENN Advisory Report: Media Studies - Social Lab

Launched in 2023, GROENN is an organization focused on sustainable event organization. By sharing knowledge through their database, workshops and other events, they try 3 to create environment friendly festivals in the northern region of the Netherlands. However, they are struggling with their visibility. Using a B2B model, they try to focus on their target audience; event organizers in the north of Groningen. With the use of ethnography, done in the form of social media analysis, and desk research, using academic sources to find out the greater context, we determined strategies that can improve GROENN’s communication strategies, and with that, their visibility. With advice such as pro-actively targeting event organizers, and focusing on their social media strategy, they can hopefully scale their work to keep doing their important job.