Group creativity

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Many creative endeavors take place in groups or teams. Because groups can build on more diverse resources than individuals, they have considerable creative potential. However, this potential often remains unfulfilled: Productivity loss and suboptimal decision-making threaten all aspects of the creative process. This article summarizes findings on group creativity including the pitfalls that threaten groups, and some basic principles of effective group design for creativity.

Original languageEnglish
Title of host publicationEncyclopedia of Creativity
EditorsMark Runco, S. Spritzker
PublisherAcademic Press
Number of pages7
ISBN (Electronic)9780128156155
ISBN (Print)9780128156148
Publication statusPublished - 2020

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