Guess you're right on this one too: Central and peripheral processing in attitude changes in large populations

Wander Jager*, Frederic Amblard

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Abstract

In processes of attitude change people may employ different mechanisms, for example focussing on arguments (central processing) versus focusing on the reputation of the source (peripheral processing). In this paper we formalise these processes and systematically explore bow this affects the relation between two attitude dimensions., Both an aggregated correlation as a local heterogeneity index are used to explain the effects. Results indicate that peripheral processing contributes to the relation between attitudes, but only on a local level.

Original languageEnglish
Title of host publicationAdvancing Social Simulation
Subtitle of host publicationThe First World Congress
EditorsS Takahashi, D Scallach, J Rouchier
Place of PublicationBERLIN
PublisherSpringer
Pages249-260
Number of pages12
ISBN (Print)978-4-431-73150-4
Publication statusPublished - 2007
Event1st World Congress on Social Simulation - , Japan
Duration: 21-Aug-200625-Aug-2006

Other

Other1st World Congress on Social Simulation
CountryJapan
Period21/08/200625/08/2006

Keywords

  • social simulation
  • agent based simulation
  • opinion dynamics
  • social judgment theory
  • elaboration likelihood model

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