Abstract
In processes of attitude change people may employ different mechanisms, for example focussing on arguments (central processing) versus focusing on the reputation of the source (peripheral processing). In this paper we formalise these processes and systematically explore bow this affects the relation between two attitude dimensions., Both an aggregated correlation as a local heterogeneity index are used to explain the effects. Results indicate that peripheral processing contributes to the relation between attitudes, but only on a local level.
| Original language | English |
|---|---|
| Title of host publication | Advancing Social Simulation |
| Subtitle of host publication | The First World Congress |
| Editors | S Takahashi, D Scallach, J Rouchier |
| Place of Publication | BERLIN |
| Publisher | Springer |
| Pages | 249-260 |
| Number of pages | 12 |
| ISBN (Print) | 978-4-431-73150-4 |
| Publication status | Published - 2007 |
| Event | 1st World Congress on Social Simulation - , Japan Duration: 21-Aug-2006 → 25-Aug-2006 |
Other
| Other | 1st World Congress on Social Simulation |
|---|---|
| Country/Territory | Japan |
| Period | 21/08/2006 → 25/08/2006 |
Keywords
- social simulation
- agent based simulation
- opinion dynamics
- social judgment theory
- elaboration likelihood model