| Original language | Dutch |
|---|---|
| Title of host publication | Jaarboek 2011 ontwikkelingen in het marktonderzoek |
| Place of Publication | Amsterdam |
| Publisher | MOA |
| Pages | 9 - 26 |
| Publication status | Published - 2011 |
Het modelleren van de marktrespons: Trends en ontwikkelingen
P.S.H. Leeflang, A. Hunneman
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review