How COVID-19 changes human behaviour and marketing decision-making: Connecting authentic brands  with people in times of crisis

Research output: Book/Report › Report › Academic

Handle.net

TY - BOOK

T1 - How COVID-19 changes human behaviour and marketing decision-making

T2 - Connecting authentic brands with people in times of crisis

AU - Hoekstra, Janny

AU - Leeflang, Peter S.H.

AU - Metting, Esther

PY - 2020

Y1 - 2020

M3 - Report

BT - How COVID-19 changes human behaviour and marketing decision-making

PB - Customer Insights Center

CY - Groningen

ER -