| Original language | Dutch |
|---|---|
| Pages (from-to) | 198 - 220 |
| Number of pages | 23 |
| Journal | Schmalenbach Business Review |
| Volume | 54 |
| Publication status | Published - 2002 |
How promotions work: SCAN*PRO-based evolutionary model building
H.J. van Heerde, P.S.H. Leeflang, D.R. Wittink
Research output: Contribution to journal › Article › Academic › peer-review