"I Couldn’T Help It”: the Role of Perceived Personal Control and Social Norms in Unethical Consumer Behavior

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationAdvances in Consumer Research
EditorsRohini Ahluwalia, Tanya L. Chartrand, Rebecca K. Ratner
Place of PublicationDuluth, MN
PublisherAssociation for consumer research
Number of pages2
Publication statusPublished - 2011

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