Implications for managed visitor experiences at Muktinath Temple (Chumig Gyatsa) in Nepal: A nethnography

Maaike de Jong, Alexander Grit

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review


This chapter presents the case of Muktinath Temple in Nepal and the use of user-generated content as a management tool. It aims to (i) see the extent to which the use of TripAdvisor is feasible in gaining an indication of visitors' experiences when visiting a sacred site; (ii) gain insight into the extent to which these visits are partly motivated by religious reasons; and (iii) address how a netnography of TripAdvisor can be useful for the further development and management of religious tourism sites.
Original languageEnglish
Title of host publicationManaging Religious Tourism
EditorsM. Griffiths, P. Wiltshier
PublisherCAB International
Number of pages9
ISBN (Print)9781786393197
Publication statusPublished - 8-Feb-2019

Publication series

NameCABI Religious Tourism and Pilgrimage Series
PublisherCAB International


  • Nepal
  • Cultural heritage
  • Tourism
  • Cultural management

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