Improving Blood Donor Retention and Donor Relationships with Past Donation Use Appeals

Edlira Shehu^*, Besarta Veseli, Michel Clement, Karen Page Winterich

^*Corresponding author for this work

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Increasing Blood Donor Retention with Past Donation Use Appeals: The Mediating Role of Perceived Relationship Investment and Relationship Quality - Diss. BV
Shehu, E. (Creator), Veseli, B. (Creator), Clement, M. (Creator) & Winterich, K. P. (Creator), Universität Hamburg, 4-Apr-2023
DOI: 10.25592/uhhfdm.11959
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