Increasing commitment to online communities by disigning for social presence

R. Farzan; L.A. Dabbish; R.E. Kraut; T. Postmes

doi:10.1145/1958824.1958874

Increasing commitment to online communities by disigning for social presence

R. Farzan, L.A. Dabbish, R.E. Kraut, T. Postmes

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

74 Citations (Scopus)

28 Downloads (Pure)

Abstract

The existence and survival of online communities depends upon the commitment and retention of their members. This paper compares alternative ways of designing online sites to increase member commitment. We report the results of two experiments conducted within a Facebook game application. The results show that designs can increase commitment and retention of players either by visually highlighting individual members, or by emphasizing the community as a whole. These designs influence commitment through different routes.

Original language	English
Title of host publication	Proceedings of the ACM 2011 Conference on Computer Supported Cooperative Work
Place of Publication	New York
Publisher	ACM Press Digital Library
Pages	321-330
Number of pages	10
ISBN (Electronic)	978-1-4503-0556-3
DOIs	https://doi.org/10.1145/1958824.1958874
Publication status	Published - 2011
Event	CSCW '11: Computer Supported Cooperative Work - Hangzhou, China Duration: 19-Mar-2011 → 23-Mar-2011

Conference

Conference	CSCW '11
Country/Territory	China
City	Hangzhou
Period	19/03/2011 → 23/03/2011

Access to Document

10.1145/1958824.1958874Licence: CC BY-NC

Increasing commitment to online communities by disigning for socialFinal publisher's version, 1.62 MBLicence: CC BY-NC

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Cite this

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title = "Increasing commitment to online communities by disigning for social presence",

abstract = "The existence and survival of online communities depends upon the commitment and retention of their members. This paper compares alternative ways of designing online sites to increase member commitment. We report the results of two experiments conducted within a Facebook game application. The results show that designs can increase commitment and retention of players either by visually highlighting individual members, or by emphasizing the community as a whole. These designs influence commitment through different routes.",

author = "R. Farzan and L.A. Dabbish and R.E. Kraut and T. Postmes",

note = "Hangzou, China; CSCW '11 : Computer Supported Cooperative Work ; Conference date: 19-03-2011 Through 23-03-2011",

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language = "English",

pages = "321--330",

booktitle = "Proceedings of the ACM 2011 Conference on Computer Supported Cooperative Work",

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Increasing commitment to online communities by disigning for social presence. / Farzan, R.; Dabbish, L.A.; Kraut, R.E. et al.

Proceedings of the ACM 2011 Conference on Computer Supported Cooperative Work. New York : ACM Press Digital Library, 2011. p. 321-330.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

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AB - The existence and survival of online communities depends upon the commitment and retention of their members. This paper compares alternative ways of designing online sites to increase member commitment. We report the results of two experiments conducted within a Facebook game application. The results show that designs can increase commitment and retention of players either by visually highlighting individual members, or by emphasizing the community as a whole. These designs influence commitment through different routes.

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