Increasing commitment to online communities by disigning for social presence

R. Farzan, L.A. Dabbish, R.E. Kraut, T. Postmes

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

74 Citations (Scopus)
28 Downloads (Pure)

Abstract

The existence and survival of online communities depends upon the commitment and retention of their members. This paper compares alternative ways of designing online sites to increase member commitment. We report the results of two experiments conducted within a Facebook game application. The results show that designs can increase commitment and retention of players either by visually highlighting individual members, or by emphasizing the community as a whole. These designs influence commitment through different routes.
Original languageEnglish
Title of host publicationProceedings of the ACM 2011 Conference on Computer Supported Cooperative Work
Place of PublicationNew York
PublisherACM Press Digital Library
Pages321-330
Number of pages10
ISBN (Electronic)978-1-4503-0556-3
DOIs
Publication statusPublished - 2011
EventCSCW '11: Computer Supported Cooperative Work - Hangzhou, China
Duration: 19-Mar-201123-Mar-2011

Conference

ConferenceCSCW '11
Country/TerritoryChina
CityHangzhou
Period19/03/201123/03/2011

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