Individuals in mind, mates by heart: Individualistic self-construal and collective value orientation as predictors of group creativity

Myriam N. Bechtoldt*, Hoon-Seok Choi, Bernard A. Nijstad

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

45 Citations (Scopus)

Abstract

It has been argued that groups with individualistic norms are more creative than groups with collectivistic norms (Goncalo &. Staw, 2006). This conclusion, however, may be too unspecific, as individualism-collectivism denotes a multidimensional continuum and may affect people's self-construal and values. This study analyzed to what extent these dimensions differentially impact upon group creativity. After manipulating self-construal and value orientation, 58 triads engaged in a brainstorming task. Groups with collectivistic value orientation generated more ideas than groups with individualistic value orientation. Furthermore, there was an interaction between value orientation and self-construal on originality: ideas were more original when group members combined collectivistic value orientation with individualistic self-construal. Thus, groups should integrate elements of both individualism and collectivism to ensure high creativity. (C) 2012 Elsevier Inc. All rights reserved.

Original languageEnglish
Pages (from-to)838-844
Number of pages7
JournalJournal of Experimental Social Psychology
Volume48
Issue number4
DOIs
Publication statusPublished - Jul-2012

Keywords

  • Creativity
  • Group
  • Individualism
  • Collectivism
  • Self-construal
  • Value
  • IDEA GENERATION
  • DUAL PATHWAY
  • MODEL
  • CONSEQUENCES
  • RELIABILITY
  • PERFORMANCE
  • ACTIVATION
  • MULTILEVEL
  • INNOVATION
  • RESOURCES

Cite this