Influencing Consumer Choice for Healthy Foods at the Point of Purchase: The role of marketing communication and food pricing strategies

Iina Ikonen

Research output: Thesis › Thesis fully external

2 Article

2 results

2025
Adding good or removing bad: Consumer response to nutrition claims
Ikonen, I., Aydinli, A. & Verlegh, P., Dec-2025, In: Journal of Retailing. 101, 4, p. 659-678 20 p.
Research output: Contribution to journal › Article › Academic › peer-review

Open Access
File
1 Citation (Scopus)

6 Downloads (Pure)
2020
Consumer effects of front-of-package nutrition labeling: an interdisciplinary meta-analysis
Ikonen, I.-M. H., Sotgiu, F., Aydinli, A. & Verlegh, P. W. J., May-2020, In: Journal of the Academy of Marketing Science. 48, 2, p. 360-383
Research output: Contribution to journal › Article › Academic › peer-review

Open Access
326 Citations (Scopus)