INFORMATION-BASED DECISION-MAKING IN PRICING

PSH LEEFLANG, M WEDEL

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

    Original languageEnglish
    Title of host publicationESOMAR/EMAC/AFM SYMPOSIUM ON INFORMATION BASED DECISION MAKING IN MARKETING: RECONCILING THE NEEDS AND INTERESTS OF DECISION MAKERS, DATA COLLECTORS AND DATA PROVIDERS
    Place of PublicationJP AMSTERDAM
    PublisherEUROPEAN SOC OPINION & MKT RES
    Pages299-312
    Number of pages14
    ISBN (Print)92-831-1201-6
    Publication statusPublished - 1993
    EventESOMAR/EMAC/AFM Symposium on Information Based Decision Making In Marketing: Reconciling the Needs and Interests of Decision Makers, Data Collectors and Data Providers - , France
    Duration: 17-Nov-199319-Nov-1993

    Other

    OtherESOMAR/EMAC/AFM Symposium on Information Based Decision Making In Marketing: Reconciling the Needs and Interests of Decision Makers, Data Collectors and Data Providers
    Country/TerritoryFrance
    Period17/11/199319/11/1993

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