| Original language | English |
|---|---|
| Pages (from-to) | 347-366 |
| Number of pages | 20 |
| Journal | Research Methodologies for 'the New Marketing' |
| Volume | 204 |
| Publication status | Published - 1996 |
Information Technology. Its Role in the Era of New Marketing
C.N.A. Molenaar, F.W. Plat, J.C. Hoekstra, P.S.H. Leeflang
Research output: Contribution to journal › Article › Academic › peer-review