Abstract
Repurposing is an innovation strategy that involves taking a known solution and using it in a different context, adding a functionality that was not originally anticipated and is different from its intended purpose. Rooted in concepts such as bricolage and exaptation, repurposing is a promising way to bring innovations to market faster and at lower cost than de novo product development. Successful innovation through repurposing requires organizations to engage in a process of mapping, selecting, testing, and implementing existing technologies in order to integrate them into a new application domain. Digital technologies such as artificial intelligence (AI) can expediate this process.
| Original language | English |
|---|---|
| Title of host publication | International Encyclopedia of Business Management |
| Publisher | Elsevier |
| Number of pages | 4 |
| Edition | 3 |
| DOIs | |
| Publication status | Published - 2024 |
Keywords
- innovation management
- repurposing
- digital transformation