Interactions between consumers and firms: identifying the direct mail-prone consumer

Penny Spring, T.J. Wansbeek, P.S.H. Leeflang

Research output: Book/Report › Book › Academic

Original languageDutch
Place of PublicationGroningen
PublisherUniversity of Groningen, SOM research school
Volume126
EditionF29
Publication statusPublished - 2000

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