Internationalization of Bank Enterprises in New Emerging Markets: The Case of Penetration and Expansion into Eastern European Countries

Rian Drogendijk, Amjad Hadjikhani

Research output: Contribution to journalArticleAcademicpeer-review


The question raised in this paper is how two EU firms penetrate and
expand into new emerging markets in Eastern Europe. The theoretical view
relies on the firms’ Internationalisation and business network theories and the
varieties in the behaviour is explained by the degree of business commitment
and knowledge. The analysis reveals that commitment and knowledge also
have political dimensions, which complement business commitment and
knowledge. The outcomes add new knowledge to the internationalisation and
business relationship theories for the better understanding of market entry and
expansion and offer managerial implications for management of political
Original languageEnglish
Pages (from-to)80
Number of pages104
JournalInternational Journal of Business and Emerging Markets
Issue number1
Publication statusPublished - 2008
Externally publishedYes


  • emerging markets
  • internationalisation process
  • political commitment
  • Knowledge

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