Isolating price promotions: The influence of promotional timing on promotion redemption

Daniel Sheehan*, Koert Ittersum, van

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

1 Citation (Scopus)
Original languageEnglish
Pages (from-to)81-90
Number of pages10
JournalJournal of the Association of Consumer Research
Volume6
Issue number1
DOIs
Publication statusPublished - Jan-2021

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