Abstract
In a pretest-posttest design, subscribers to women's magazines were mailed a high- versus low-power message arguing a radical feminist view. Uninvolved women changed their opinions more after the high-power-style message, and involved women more after the low-power-style message.
Original language | English |
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Pages (from-to) | 412-420 |
Number of pages | 9 |
Journal | Journal of Language and Social Psychology |
Volume | 24 |
Issue number | 4 |
DOIs | |
Publication status | Published - Dec-2005 |
Keywords
- attitude change
- sex roles
- involvement
- low- versus high-power style
- persuasion
- RELEVANT INFORMATION
- PERSUASION
- LANGUAGE
- GENDER
- MEMORY