Knowledge generation in marketing

P.S.H. Leeflang, A.M. Peluso

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

1 Citation (Scopus)
Original languageEnglish
Title of host publicationQuantitative marketing and marketing management
EditorsA. Diamantopoulis, W. Fritz, L. Hildebrandt
Place of PublicationWiesbaden
PublisherSpringer
Pages150 - 170
Publication statusPublished - 2012

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