Original language | English |
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Title of host publication | Quantitative marketing and marketing management |
Editors | A. Diamantopoulis, W. Fritz, L. Hildebrandt |
Place of Publication | Wiesbaden |
Publisher | Springer |
Pages | 150 - 170 |
Publication status | Published - 2012 |
Knowledge generation in marketing
P.S.H. Leeflang, A.M. Peluso
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review
1
Citation
(Scopus)