Learning How To Respond To Anti-Branding Communities: Designing A Dilemma-Based Serious Game For Online Marketing Management

T.A. van den Broek, Wietske Koers, David Langley

Research output: Contribution to conference › Paper › Academic

Original language	English
Publication status	Published - 2013
Event	42nd European Marketing Academy Conference 2013 (EMAC) - Istanbul, Turkey Duration: 4-Jun-2013 → 7-Jun-2013

Conference	42nd European Marketing Academy Conference 2013 (EMAC)
Country/Territory	Turkey
City	Istanbul
Period	04/06/2013 → 07/06/2013

Handle.net

@conference{cd241b6863be4810959fdfb8de82afe4,

title = "Learning How To Respond To Anti-Branding Communities: Designing A Dilemma-Based Serious Game For Online Marketing Management",

author = "{van den Broek}, T.A. and Wietske Koers and David Langley",

year = "2013",

language = "English",

note = "42nd European Marketing Academy Conference 2013 (EMAC) ; Conference date: 04-06-2013 Through 07-06-2013",

}