Let’s Talk About Condoms: Social Engagement in a Sexual Health Intervention Targeting Young Adults in Denmark

Objectives: We tested whether social activities and interactions as part of a condom campaign strengthened young adults’ condom-use intentions and normative perceptions of condoms compared to simple exposure to campaign information. Method: Data from 3,041 young adults collected after four annual condom campaigns were analyzed and combined into a meta-analysis. Results: Interaction about the campaign and engagement in campaign-related activities was associated with higher condom use intention and more positive pro-condom norms. Conclusions: The authors call for a greater emphasis on social influence in youth-aimed sexual health campaigns. Implications for the research are discussed.