Leveraging social media technology for business transformation: The case of corporate social communities

R.L. Gruner, D. Power, P. Bergey

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

6 Citations (Scopus)
Original languageEnglish
Title of host publicationSocial media and management
Subtitle of host publicationAdvanced series in management
EditorsT. Bondarouk, M. Olivas-Lujan
PublisherEmerald Group Publishing Limited
Pages27-42
Number of pages16
ISBN (Print)9781781908983
Publication statusPublished - 2013

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