Leveraging social media technology for business transformation: The case of corporate social communities

R.L. Gruner, D. Power, P. Bergey

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

9 Citations (Scopus)

Original language	English
Title of host publication	Social media and management
Subtitle of host publication	Advanced series in management
Editors	T. Bondarouk, M. Olivas-Lujan
Publisher	Emerald Group Publishing Limited
Pages	27-42
Number of pages	16
ISBN (Print)	9781781908983
Publication status	Published - 2013

Handle.net

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title = "Leveraging social media technology for business transformation: The case of corporate social communities",

author = "R.L. Gruner and D. Power and P. Bergey",

year = "2013",

language = "English",

isbn = "9781781908983",

pages = "27--42",

editor = "T. Bondarouk and M. Olivas-Lujan",

booktitle = "Social media and management",

publisher = "Emerald Group Publishing Limited",

}

Leveraging social media technology for business transformation: The case of corporate social communities. / Gruner, R.L.; Power, D.; Bergey, P.
Social media and management: Advanced series in management. ed. / T. Bondarouk; M. Olivas-Lujan. Emerald Group Publishing Limited, 2013. p. 27-42.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review