Local Journalists as Brokers: Conceptualizing Information Relationships in Rural Communities

This paper introduces the concept of brokerage to the scholarship of local news. Drawing on anthropological conceptions of actors that bridge gaps in social structure and help information flow across such gaps, we propose that local journalists act as cultural brokers in rural towns. Building upon Gould and Fernandez (1989, “Structures of Mediation: A Formal Approach to Brokerage in Transaction Networks.” Sociological Methodology 19:89. https://doi.org/10.2307/270949), we employ a typology of five brokerage functions to classify relationships between local journalists, their sources, and their audiences. In addition to coordinating, itinerant, representative, liaison, and gatekeeping brokerage, our analysis reveals a novel type of brokerage: relay brokerage. We argue that this typology is useful to conceptualize information relationships in rural communities and to understand how information flows change when local journalism ebbs. Empirically, the paper presents a comprehensive study of staffing at rural newspapers in Alberta, Canada, revealing that local media are stretched so thin in many geographic areas, there is little left to cut. For scholars, this simplified media ecosystem is an environment where relationships between reporters, sources, and audiences may be more easily analyzed.