Losses Loom Longer than Gains: Modeling the Impact of Service Crises on Customer Satisfaction over Time

Research output: Contribution to conferenceAbstractAcademic

Original languageEnglish
Publication statusPublished - 2014
Event36th ISMS Marketing Science Conference - Atlanta, United States
Duration: 12-Jun-201414-Jun-2014

Conference

Conference36th ISMS Marketing Science Conference
Country/TerritoryUnited States
CityAtlanta
Period12/06/201414/06/2014

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