@inbook{a23d8a136e7249ef87958b8214042ce3,
title = "Machine Learning and Big Data",
author = "K{\"u}bler, {Raoul V.} and Wieringa, {Jaap E.} and Pauwels, {Koen H.}",
year = "2017",
doi = "10.1007/978-3-319-53469-5_19",
language = "English",
isbn = "978-3-319-53467-1",
series = "International Series in Quantitative Marketing",
publisher = "Springer",
pages = "631--670",
editor = "Peter Leeflang and Jaap Wieringa and Tammo Bijmolt and Koen Pauwels",
booktitle = "Advanced Methods for Modeling Markets",
}