Market and price decision enhancement services for farmers in Uganda

Raphael Aregu

Research output: ThesisThesis fully internal (DIV)

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Equitable access to markets is the desire of every farmer in both the developing and developed economies, and Uganda in particular. However, due to the unpredictable, uncertain and risky conditions of agricultural markets, farmers find it difficult to operate in today’s market place, hence the rationale for this research. The overall objective of this study was to develop, implement and evaluate a farmers’ market and price decision enhancement studio for farmers in Uganda. Similarly, our main research question was, “how can market and product price decisions of farmers in Uganda be enhanced”. Both results from literature review and exploration field studies indicate that, among others, farmers are mainly involved in market identification and price determination decisions. Further to this, a number of contextual factors influence the way farmers make these decisions. Consequently, a Farmers’ Market and Price Decision Enhancement Studio (FDES) was developed. The studio comprises of three suites; Market Identification Suite, Price Determination Suite and the Communication suite.

In particular, the studio is created to facilitate collaboration between individual farmers, between farmers and buyers, by enabling the fusion of people, process and technology. Through its set of technology suites and services, the studio is designed to support collaboration, decision making, and capturing and disseminating relevant information between market participants and other stakeholders. As a result, an environment is created by the studio to enable farmers’ market and price decision making agility. Evaluation reveals that, the studio is useful and usable in regard to the farmers’ market identification and price determination tasks.
Translated title of the contributionMarkt en prijs beslissingen verbeterdiensten voor boeren in Uganda
Original languageEnglish
QualificationDoctor of Philosophy
Awarding Institution
  • University of Groningen
  • Sol, H, Supervisor
Award date25-Sep-2014
Place of PublicationGroningen
Print ISBNs978-90-367-7194-8
Electronic ISBNs978-90-367-7193-1
Publication statusPublished - 2014

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