| Original language | English |
|---|---|
| Publication status | Published - 2012 |
Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver
Marketing Attribution: Quantifying the On- and Offline Advertising Budget's Impact
- Evert De Haan
- , Thorsten Wiesel
Research output: Contribution to conference › Other › Academic