Marketing perspectives on digital business models: A framework and overview of the special issue

Peter C. Verhoef*, Tammo H. A. Bijmolt

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

13 Citations (Scopus)

Abstract

Strong digital developments are changing markets, and firms may adopt a digital business model to deal with these developments. This special issue focuses on such digital business models. In this editorial, we discuss the relevance of digital business models, propose a conceptual framework, and discuss how digital business models affect firms, firm performance, and markets. We introduce the papers in this issue and show how they each fit within the conceptual framework. We discuss four important areas for future research.
Original languageEnglish
Pages (from-to)341-349
Number of pages9
JournalInternational Journal of Research in Marketing
Volume36
Issue number3
Early online date22-Aug-2019
DOIs
Publication statusPublished - Sep-2019

Keywords

  • VALUE CREATION
  • CONSUMER
  • TRANSFORMATION
  • ATTRIBUTION
  • INTERNET
  • EXPLORATION
  • EXPERIENCE
  • CUSTOMERS
  • PURCHASE

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