Marketing variables in a macro-level diffusion model

M.E. Ruiz Conde, P.S.H. Leeflang, J.E. Wieringa

Research output: Contribution to journalArticleAcademicpeer-review

Original languageDutch
Pages (from-to)155 - 183
JournalJournal für Betriebswirtschaft
Volume56
Publication statusPublished - 2006

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