Markteffectief organiseren in dienstverlenende organisaties

Jozefus Hubertus René Marie Viehoff

    Research output: ThesisThesis fully internal (DIV)

    67 Downloads (Pure)

    Abstract

    Chapter 1 describes on what basis the interest in setting up service organizations has come into existence. Having worked in service organizations for many years, the marketing approach is the point of departure ... Zie: Summary
    Original languageDutch
    QualificationDoctor of Philosophy
    Awarding Institution
    • University of Groningen
    Supervisors/Advisors
    • van Gils, Maarten, Supervisor
    Award date25-Jun-1993
    Place of PublicationGroningen
    Publisher
    Print ISBNs9026708637, 9026708858
    Publication statusPublished - 1993

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