Abstract
Chapter 1 describes on what basis the interest in setting up service organizations has come into existence. Having worked in service organizations for many years, the marketing approach is the point of departure ...
Zie: Summary
Original language | Dutch |
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Qualification | Doctor of Philosophy |
Awarding Institution |
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Supervisors/Advisors |
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Award date | 25-Jun-1993 |
Place of Publication | Groningen |
Publisher | |
Print ISBNs | 9026708637, 9026708858 |
Publication status | Published - 1993 |