Measuring the Price Sensitivity of Household Electricity Consumption by Means of Interview Data

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    Abstract


    Aims to show how interview data may be used to obtain an indication of the price elasticity of household electricity consumption. Examines how respondents think they will react to price changes.
    Original languageEnglish
    Pages (from-to)183-193
    Number of pages11
    JournalEuropean Journal of Marketing
    Volume13
    Issue number4
    DOIs
    Publication statusPublished - 1979

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