Mediality vs. materiality: A multimodal perspective on the notion of media as procedures

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Abstract

This contribution adds a multimodal perspective to the notions of medium and mediality in the context of media linguistics and critically reflects upon their conceptualisations as ‘technical infrastructures’ and/or ‘socially constituted semiotic procedures’. By critically assessing the different understandings of medium in media linguistics and multimodality research, it will point out advantages and disadvantages of each concept. In a second step, the definitions will be applied to practical examples of current media artifacts, i.e., a graphic novel and a digital learning environment. The application will demonstrate the need for a clear distinction between various levels of description for both semiotic modes as well as media
Original languageEnglish
Title of host publicationMedia as Procedures of Communication
EditorsMartin Luginbühl, Jan Georg Schneider
PublisherJohn Benjamins Publishers
Chapter2
Pages16-39
Number of pages24
ISBN (Electronic)9789027246455
ISBN (Print)9789027215970
DOIs
Publication statusPublished - 21-Nov-2024

Publication series

NamePragmatics & Beyond New Series
PublisherJohn Benjamins Publishers
Volume348
ISSN (Print)0922-842X

Keywords

  • multimodality
  • media
  • semiotics
  • modes

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