Abstract
This book provides a theory based manual of how to choose and formulate a positioning for a brand. It contains recent academic insights into branding, with special attention to values.
| Translated title of the contribution | Brand positioning |
|---|---|
| Original language | Dutch |
| Place of Publication | Groningen |
| Publisher | Noordhoff Uitgevers |
| Number of pages | 254 |
| Edition | 1 |
| ISBN (Print) | 9789001862688 |
| Publication status | Published - Apr-2016 |
Keywords
- brands
- positioning
- VALUES