Mindless Resistance to Persuasion: When Low Self-Control Decreases Yielding to Social Influence

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationAdvances in Consumer Research
EditorsSimona Botti, Aparna Labroo
Place of PublicationDuluth, MN
PublisherAssociation for consumer research
Pages817
Number of pages1
Volume41
Publication statusPublished - 2013

Cite this