| Original language | English |
|---|---|
| Title of host publication | Handbook of marketing decision models |
| Editors | B. Wieringa |
| Place of Publication | New York |
| Publisher | Springer |
| Pages | 211 - 251 |
| Publication status | Published - 2008 |
Modeling competitive responsiveness
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review
4
Citations
(Scopus)