Modeling Individual and Collective Opinion in Online Social Networks: Drivers of Choice Behavior and Effects of Marketing Interventions

Research output: Contribution to conference › Paper › Academic

Original language	English
Publication status	Published - 2013
Event	42nd European Marketing Academy Conference 2013 (EMAC) - Istanbul, Turkey Duration: 4-Jun-2013 → 7-Jun-2013

Conference	42nd European Marketing Academy Conference 2013 (EMAC)
Country/Territory	Turkey
City	Istanbul
Period	04/06/2013 → 07/06/2013

Handle.net

@conference{92f7a28a97644804a915f942160aee8a,

title = "Modeling Individual and Collective Opinion in Online Social Networks: Drivers of Choice Behavior and Effects of Marketing Interventions",

author = "Koster, {Susanne E.} and David Langley",

year = "2013",

language = "English",

note = "42nd European Marketing Academy Conference 2013 (EMAC) ; Conference date: 04-06-2013 Through 07-06-2013",

}