Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making

Research output: Book/Report › Book › Academic

Name	International Series in Quantitative Marketing
Volume	1

Access to Document

@book{c3f3c636e7ed472ea699c41ee2827be6,

title = "Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making",

author = "Peter Leeflang and Tammo Bijmolt and Koen Pauwels and Jaap Wieringa",

year = "2015",

doi = "10.1007/978-1-4939-2086-0",

language = "English",

isbn = "978-1-4939-2086-0",

series = "International Series in Quantitative Marketing",

publisher = "Springer",

}

TY - BOOK

T1 - Modeling Markets

T2 - Analyzing Marketing Phenomena and Improving Marketing Decision Making

AU - Leeflang, Peter

AU - Bijmolt, Tammo

AU - Pauwels, Koen

AU - Wieringa, Jaap

PY - 2015

Y1 - 2015

U2 - 10.1007/978-1-4939-2086-0

DO - 10.1007/978-1-4939-2086-0

M3 - Book

SN - 978-1-4939-2086-0

T3 - International Series in Quantitative Marketing

BT - Modeling Markets

PB - Springer

CY - New York

ER -