Modeling the effects of promotional efforts on aggregate pharmaceutical demand: What we know and challenges for the future

J.E. Wieringa, E.C. Osinga, M.E. Ruiz Conde, P.S.H. Leeflang, P. Stern

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Original languageEnglish
Title of host publicationInnovation and marketing in the pharmaceutical industry
EditorsM. Ding, J. Eliashberg, S. Stremersch
PublisherSpringer
Pages591 - 628
Publication statusPublished - 2014

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