Modelling Shared Value Creation: Multinationals in the field of the Bottom of the Pyramid

Rick Hoogeveen, Bartjan Pennink

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the 6th International Conference on New Business Models: New Business Models in a Decade of Action: Sustainable, Evidence-based, Impactful
    EditorsM Hoveskog, F Halila
    Place of PublicationHalmstad
    PublisherHalmstad University Press
    Number of pages5
    ISBN (Print)978-91-88749-68-0
    Publication statusPublished - 2021

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