Moving Forward: The Role of Marketing in Fostering Public Transport Usage

Research output: Working paper › Academic

326 Downloads (Pure)

Original language	English
Place of Publication	Groningen
Publisher	University of Groningen, SOM research school
Number of pages	65
Publication status	Published - 2018

Access to Document

@techreport{2b888340d5d54f5ea4f3ce56e67b1acd,

title = "Moving Forward: The Role of Marketing in Fostering Public Transport Usage",

author = "Maarten Gijsenberg and Pieter Verhoef",

year = "2018",

language = "English",

series = "SOM Research Reports",

publisher = "University of Groningen, SOM research school",

number = "2018003-MARK",

type = "WorkingPaper",

institution = "University of Groningen, SOM research school",

}