New ways of audience engagement

Johan Kolsteeg*

*Corresponding author for this work

    Research output: Contribution to journalArticleProfessional

    61 Downloads (Pure)

    Abstract

    Realising audience engagement is a central challenge in the development of
    new, digital cultural formats in order to be digitally successful, i.e. satisfying,
    sustainable and impactful. Only if the audience is convinced of the individual
    value of digital arts and culture, will they establish a connection to the
    respective institution and be willing to spend money on digital formats.
    Original languageEnglish
    Pages (from-to)15-20
    Number of pages5
    JournalArts Management Quarterly
    Volume134
    Publication statusPublished - 1-Oct-2020

    Keywords

    • Arts Management
    • audience engagement
    • Covid-19

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