Omnichannel retailing: A consumer perspective

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Original language	English
Title of host publication	APA Handbook of consumer psychology
Editors	Lynn R. Kahle, Tina M. Lowrey, Joel Huber
Publisher	American Psychological Association
Chapter	29
Pages	649-672
Number of pages	24
ISBN (Print)	978-1-4338-3642-8
DOIs	https://doi.org/10.1037/0000262-029
Publication status	Published - Mar-2022

Access to Document

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title = "Omnichannel retailing: A consumer perspective",

author = "Pieter Verhoef and {Ittersum, van}, Koert and PK Kannan and Jeff Inman",

year = "2022",

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doi = "10.1037/0000262-029",

language = "English",

isbn = "978-1-4338-3642-8",

pages = "649--672",

editor = "Kahle, {Lynn R.} and Lowrey, {Tina M.} and Joel Huber",

booktitle = "APA Handbook of consumer psychology",

publisher = "American Psychological Association",

}

TY - CHAP

T1 - Omnichannel retailing

T2 - A consumer perspective

AU - Verhoef, Pieter

AU - Ittersum, van, Koert

AU - Kannan, PK

AU - Inman, Jeff

PY - 2022/3

Y1 - 2022/3

U2 - 10.1037/0000262-029

DO - 10.1037/0000262-029

M3 - Chapter

SN - 978-1-4338-3642-8

SP - 649

EP - 672

BT - APA Handbook of consumer psychology

A2 - Kahle, Lynn R.

A2 - Lowrey, Tina M.

A2 - Huber, Joel

PB - American Psychological Association

ER -