Original language | English |
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Title of host publication | APA Handbook of consumer psychology |
Editors | Lynn R. Kahle, Tina M. Lowrey, Joel Huber |
Publisher | American Psychological Association |
Chapter | 29 |
Pages | 649-672 |
Number of pages | 24 |
ISBN (Print) | 978-1-4338-3642-8 |
DOIs | |
Publication status | Published - Mar-2022 |
Omnichannel retailing: A consumer perspective
Pieter Verhoef, Koert Ittersum, van, PK Kannan, Jeff Inman
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review
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