Omnichannel retailing: A consumer perspective

Pieter Verhoef, Koert Ittersum, van, PK Kannan, Jeff Inman

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Original languageEnglish
Title of host publicationAPA Handbook of consumer psychology
EditorsL. Kahle, T. Lowrey, J. Huber
PublisherAmerican Psychological Association
Publication statusAccepted/In press - 2021

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