Omnichannel retailing: A consumer perspective

Pieter Verhoef, Koert Ittersum, van, PK Kannan, Jeff Inman

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Original languageEnglish
Title of host publicationAPA Handbook of consumer psychology
EditorsLynn R. Kahle, Tina M. Lowrey, Joel Huber
PublisherAmerican Psychological Association
Chapter29
Pages649-672
Number of pages24
ISBN (Print)978-1-4338-3642-8
DOIs
Publication statusPublished - Mar-2022

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