Omnichannel retailing: A consumer perspective

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

Original language	English
Title of host publication	APA Handbook of consumer psychology
Editors	Lynn R. Kahle, Tina M. Lowrey, Joel Huber
Publisher	American Psychological Association
Chapter	29
Pages	649-672
Number of pages	24
ISBN (Print)	978-1-4338-3642-8
DOIs	https://doi.org/10.1037/0000262-029
Publication status	Published - Mar-2022

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Omnichannel retailing: A consumer perspective
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title = "Omnichannel retailing: A consumer perspective",

author = "Pieter Verhoef and {Ittersum, van}, Koert and PK Kannan and Jeff Inman",

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