Omnichannel retailing: A consumer perspective

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

Original language	English
Title of host publication	APA Handbook of consumer psychology
Editors	L. Kahle, T. Lowrey, J. Huber
Publisher	American Psychological Association
Publication status	Accepted/In press - 2021

Cite this

@inbook{d0dc97aae5a44d0f938d4206ff088396,

title = "Omnichannel retailing: A consumer perspective",

author = "Pieter Verhoef and {Ittersum, van}, Koert and PK Kannan and Jeff Inman",

year = "2021",

language = "English",

editor = "L. Kahle and T. Lowrey and J. Huber",

booktitle = "APA Handbook of consumer psychology",

publisher = "American Psychological Association",

}