On the determination of advertising effectiveness. An emperical study of the German cigarette market

Jan Christoffel Reuijl

Research output: ThesisThesis fully internal (DIV)

216 Downloads (Pure)
Original languageEnglish
QualificationDoctor of Philosophy
Supervisors/Advisors
  • Leeflang, Peter, Supervisor
Publisher
Publication statusPublished - 1982

Keywords

  • Proefschriften (vorm)
  • Reclame, Sigaretten, Binnenlandse markt
  • Duitsland
  • marketing

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