On the Predictive Power of Market Share Attraction Models

Peter S. H. Leeflang; Jan C. Reuyl

doi:10.1177/002224378402100209

On the Predictive Power of Market Share Attraction Models

Peter S. H. Leeflang^*, Jan C. Reuyl

^*Corresponding author for this work

Research output: Contribution to journal › Comment/Letter to the editor › Academic › peer-review

Abstract

The authors test Naert and Weverbergh's empirical finding that attraction-type specifications are characterized by a predictive power greater than that of their nonrobust counterparts. The empirical results, obtained by use of data on the German cigarette market, do not support the conclusions of Naert and Weverbergh.

Original language	English
Pages (from-to)	211-215
Number of pages	5
Journal	Journal of Marketing Research
Volume	21
Issue number	2
DOIs	https://doi.org/10.1177/002224378402100209
Publication status	Published - 1984

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title = "On the Predictive Power of Market Share Attraction Models",

abstract = "The authors test Naert and Weverbergh's empirical finding that attraction-type specifications are characterized by a predictive power greater than that of their nonrobust counterparts. The empirical results, obtained by use of data on the German cigarette market, do not support the conclusions of Naert and Weverbergh.",

author = "Leeflang, {Peter S. H.} and Reuyl, {Jan C.}",

year = "1984",

doi = "10.1177/002224378402100209",

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journal = "Journal of Marketing Research",

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T1 - On the Predictive Power of Market Share Attraction Models

AU - Leeflang, Peter S. H.

AU - Reuyl, Jan C.

PY - 1984

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AB - The authors test Naert and Weverbergh's empirical finding that attraction-type specifications are characterized by a predictive power greater than that of their nonrobust counterparts. The empirical results, obtained by use of data on the German cigarette market, do not support the conclusions of Naert and Weverbergh.

U2 - 10.1177/002224378402100209

DO - 10.1177/002224378402100209

M3 - Comment/Letter to the editor

SN - 0022-2437

VL - 21

SP - 211

EP - 215

JO - Journal of Marketing Research

JF - Journal of Marketing Research

IS - 2

ER -

On the Predictive Power of Market Share Attraction Models

Abstract

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