| Original language | Dutch |
|---|---|
| Title of host publication | Wat wil je nu eigenlijk zeggen? |
| Editors | B. Bode, J. van Dalen, L. Klomp |
| Pages | 57 - 87 |
| Number of pages | 31 |
| Publication status | Published - 1996 |
Plaatsbepaling van Marketing,...hoe het verder ging
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review