Place branding and nonstandard regionalization in Europe

Martin Boisen*

*Corresponding author for this work

    Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

    24 Citations (Scopus)

    Abstract

    Place branding might, could, and maybe even should play a central role in urban and regional governance. The vantage point of this chapter is that every place is a brand and that the processes of nonstandard regionalization that can be witnessed all over Europe create new places and, thus, new place brands. When employing place branding to these new types of regions, however, the traditional meta-geographies cannot be ignored. In this chapter, the aim is to take a first step to bring some order into the chaos. To this end, three categories of nonstandard regionalization are proposed and compared concerning place branding.

    Original languageEnglish
    Title of host publicationInter-Regional Place Branding
    Subtitle of host publicationBest Practices, Challenges and Solutions
    EditorsSebastian Zenker, Björn P. Jacobsen
    PublisherSpringer International Publishing
    Pages13-23
    Number of pages11
    ISBN (Electronic)9783319153292
    ISBN (Print)9783319153285
    DOIs
    Publication statusPublished - 1-Jan-2015

    Keywords

    • Nonstandard regionalization
    • Place branding
    • Urban and regional governance

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